One of the biggest challenges to selling your product or service online is writing the sales copy. You are basically trying to use text to convey the benefits of your product to the buyer. Hopefully, the prospective buyer has already been searching for the answer to their problem. It is your job to convince them that your offer will satisfy their needs.You have a product that you believe in and stand behind. Your price is competitive and you offer some incentives to the buyer. The problem is how to write a good, solid sales letter that will lead your prospects to buy from you. There are many ways to write effective sales copy. It is definitely not a cookie cutter science though. Learn to be attentive to the needs of your clients, and explain in simple language why they should buy the product you are selling. It is always in your best interest as a sales copy writer to keep things simple and to the point. With that said, let us move on to what components you should include in your sales letter to make it outstanding.Start with the main focus of your sales letter: Ask yourself; What is the Unique Selling Position (USP) my company is trying to offer our clients? In other words, how is our product or service uniquely beneficial to the buyer? Answer this question first. Then you will have the basis for writing a compelling online sales message.The USP must be something that your competitors do not offer, or your company does better for the customer. It might be something about the price, the superiority of your product or even the great service after the sale. Whatever you decide as your unique selling position, be sure to emphasize it more than once using simple down to earth language.The outline to use for good sales copy includes these things in order of appearance on the page:1. Benefit Headline. Tell your customer exactly how they will benefit from buying your product now.2. State your USP in easy to understand text. Let the buyer know they have found a unique solution to their specific need.3. Give the reader an idea of the many advantages of owning your product. This will keep them interested in reading deeper into your copy to discover if it really is what they want to buy. 3 to 5 bullet points should do it. Make the points clear and try to build desire in the reader's mind.4. With one line of definite purpose, restate the main benefit you started the sales copy with in the headline.5. Next, use a small list of the best features your product has to offer. A feature is something that the product has built into it that makes it special. This is important because here is where the buyer will make up their mind as to whether or not your product is right for them.You have now captured your prospect's attention, interest and hopefully their desire. Some copywriters stress that the closing of the sale is the most important part of the sales letter. It is definitely important to emphasize this part of your pitch to the buyer. Usually a good incentive to make the purchase right now is necessary at this time. Use your judgement as to what you want to offer. This will help increase your sales conversion rate.Closing the sale really comes down to simply asking for the person to buy your product. It may sound elementary, but do not overlook this part of the process. Experiment with different types of closing statements to see what works best. When you incorporate these elements of good sales copy, you will see an increase in the responses to your offers. Writing your own sales copy can be highly profitable when you follow these guidelines.
The term "market analysis" is often confusing to entrepreneurs, especially for people who focus on a specific niche or market segment.In fact, many small business owners don't understand the process or complain that conducting a "market analysis" is too complicated or too expensive and wonder why or if it is necessary.What is market analysis?In the most basic terms, a market analysis is an assessment of:- A particular problem or opportunity in a market.- The needs of the target market relating to the problem or opportunity.- Ideas for marketing a particular product or service that fills the needs of the target market.When should you conduct a market analysis?- When you are starting a business.- When you are entering a new market.- When you are considering a new product or service.Why should you conduct a market analysis?- To minimize business risks.- To understand the problems and opportunities.- To identify sales opportunities.- To plan your marketing/sales approach.The process of conducting a market analysis can be divided intothree parts:Part 1 - Understanding Market ConditionsThis gives you basic information about your entire market -- the size, the competition, the customers.Part 2 - Identifying Market OpportunitiesThis gives you more targeted information about potential problems or opportunities in the potential market, and includes information about growth, current and future trends, outside factors and more information about specific competitors.Part 3 - Developing Market-Driven StrategiesHere is where we get into what market research does for you. It helps you to pinpoint opportunities to grow your business. By understanding the market and knowing what opportunities are available you can create a marketing strategy that leaves your competitors in the dust!Here are 10 questions that can help you get started:1. What is the market I want to reach?- Who are they? (Basic Demographics)- What is their biggest problem in relation to this market?- Are their needs being met by the products or services provided in this market?2. Who is my competition in this market?- Are they successful in this market?- Are they marketing a similar product or service?- What is the market share of the three biggest competitors in this market?3. Is there room for growth in this market?4. What is the size of this market?- Is there room for growth?- Is the industry growing? Stable? Saturated? Volatile? Declining?5. How is my product or service different from the competition?6. How can I reach this market?- How is my competition currently reaching this market?- Is it the most effective way?- What are the alternative ways of reaching this market?7. What are the business models of my competition in this market?- Are they effective?- Is there a way to do it differently or better?8. What do customers expect from this type of product or service?- What are the core competencies of this product or service?- What would make the product "new" "different" or "better" for the customer?9. How much are customers willing to pay for this product or service?10. What is our competitive advantage in this market?Knowing the answers to these questions will not only help you figure out if there is a need for your product or service, it will help you figure out the best ways to reach your customers, price your products or service and ultimately make more sales!
Every country has its own regulation with regards to legal profession. The legal profession in England, New Zealand, Wales Australia and Canada is composed of two different groups which are the Solicitor and the Barrister.The Solicitors are British lawyers who give legal advice and prepare legal documents and is considered Office Lawyers. Solicitors have served for two years under the management of a practicing Solicitor and meet other demands of the Law Society, which includes educational requirements, and must be admitted to practice. Several common law jurisdictions such as the United Kingdom, Ireland, Canada, Australia and New Zealand excluding US call this type of Lawyers as Solicitors. They are involved in commercial work relating to business such as dealing with commercial transactions, corporate matters, land, share, other property dealings and also litigation.The Barristers on the other hand are the Courtroom Lawyers who speak in the higher courts of law and who are reserved by Solicitors to advocate in a legal hearing or to render a legal opinion. Barristers are the lawyers who practice out of an office and are often referred to as Chambers. They provide opinions to Solicitors on difficult points of law and appear on court. But Barristers must pass the bar final exams and be admitted to "plead at the bar", meaning they have been called to the bar and is allowed to appear in court to argue a client's case. It is required in England that the Barrister has to be taken on by a practicing Barrister for a one-year pupilage which is same as internship. It allows the new Barrister to observe and assist his master in the execution and learn from the experience. The Barristers are easily recognized by their robe and wig which is referred to as the working garb.What is a Commercial Law Solicitor?Commercial Law Solicitors are lawyers that engage and specializing in handling cases affecting different business legal issues. Questions involving Tax law, Business Law and Labor Law are some of the issues that may arise out of this daily business activity.When a person is interested to establish a new business, a Commercial Solicitor will help in determining the validity as well as the procedures one must observe. They can execute the necessary contracts to effectively carry out the business. They can also check the company organization if it complies with the basic rules and regulations and give the list of the necessary license requirements in putting up the business.On decisions involving business name the Commercial Law Solicitor can discuss the implication of using ones name in the business. The benefits of having trade name or business name can also be explain by the Solicitor including the conformity requirements that must be observed.Even in securing the business location, Commercial Solicitor could be the best person around. They can review and draft the contract involving lease agreement, sub-lease agreement or any other agreement a client may want to engage in leasing any business premises.Information with regard to financial matters like obtaining a bank loan, a mortgage loan or transaction to another company can be explained by the Commercial Law Solicitors. They will help the client to understand the benefits and the legal issue that may arise out of these transactions.With respect to taxes, Commercial Solicitors will give advice on how to keep taxes to a minimum level. An advice on the insurance requirement to protect the business including the employees may also be explained by the Commercial Solicitor.Legal obligations in giving products and services are also important matter that Commercial Solicitor can counsel a businessman on the right procedure to observe in compliance with the existing rules and regulations.On dispute arising from employee-employer relationship the solicitor can also check all the validity of the claims arising from illegal dismissal or any other claims involving work-related problems. Generally a Commercial Law Solicitor acts for business of all trades and sizes.
With more and more people gambling these days, there are more reported cases of gambling Addiction then ever before. Gambling problems can manifest themselves in many different ways. Some problem gamblers will have all of these signs of their gambling problem and some others may only have one. Gambling addiction affects players of all different forms of gambling like Blackjack, Poker and even BingoThe most important thing to remember is just because their life is not horrible because of their gambling does not mean there is not a problem, many people can have serious gambling addictions and still hold down a job and make it seem as if everything is fine. This just means that this person has not hit a bottom yet, but eventually it will catch up with them.Most addicts will stop socializing with anyone not into their addiction, so if suddenly someone you know cuts out all their friends from their life and starts to isolate themselves this can be a sign.A simple thing to look for is if they are overly interested in the sports scores, and if after reading them to they become ecstatic or depressed. No one likes it when their favorite team loses, but a gambler will have major mood swings depending on if they are winning or losing.A big sign of gambling addiction is someone who is constantly having money problems and asking to borrow money but never pays it back, but sometimes out of nowhere this person will seem to have large sums of cash.Lying and stealing is another good clue to a gambling addiction, they will make up all sorts of excuses for their odd behavior, and you may notice small, but expensive items missing from your home.If when visiting this person if you notice that some of their things are missing, or if they tell you they have had to sell some things, then there is a good chance that what they sold either went to pay of gambling debt or to make new bets.There are many other signs but these are the most common symptoms of gambling addiction according to addiction professionals. If you see 2 or more of these symptoms in someone you know you should immediately try to get this person to accept their problem and seek professional help.Without help gambling addiction leads to the same place as drug addiction or alcoholism, eventually they will be overcome by their addiction. At this point they will be fully cut off from friends and family.Most gamblers with bad addictions usually wind up jobless and in many cases homeless if their addiction is allowed to go unchecked for too long, and studies have shows that people with gambling addictions are more prone to illness because thy allow their health to lapse.For more information on gambling addiction talk to your family doctor or look on the internet for the gamblers anonymous web site, or from one of the many internet web sites dedicated to helping gambling addicts to locate professional help in their area.
MECHANICAL VACUUM BOOSTERS:-Mechanical Vacuum Boosters are dry pumps that meet most of the ideal vacuum pump requirements. They work on positive displacement principle and are used to boost the performance of water ring /oil ring /rotating vane /piston pumps and steam or water ejectors. They are used in combination with any one of the above mentioned pumps, to overcome their limitations. Vacuum booster pumps offer very desirable characteristics which make them the most cost effective and power efficient option.The major advantages are:-(a) Can be integrated with any installed vacuum system such as Steam Ejectors, Water Ring Pumps, Oil Sealed Pumps, Water Ejectors, etc.(b) The vacuum booster is a Dry Pump as it does not use any pumping fluid. It pumps vapor or gases with equal ease. Small amounts of condensed fluid can also be pumped.(c) Vacuum boosters are power efficient. Very often a combination of Vacuum Booster and suitable backup pump results in reduced power consumption per unit of pumping speed. They provide high pumping speeds even at low pressures.(d) Boosters increase the working vacuum of the process, in most cases very essential for processperformance and efficiency. Vacuum Booster can be used over a wide working pressure range,from 100 Torr down to 0.001 Torr (mm of mercury), with suitable arrangement of backup pumps.Everest ...................... Leaders in Vacuum Booster Technology Boosters for Vacuum Process Everest Transmission January, 2005.(e) It has very low pump friction losses, hence requires relatively low power for high volumetricspeeds. Typically, their speeds, at low vacuums are 20-30 times higher than corresponding vanepumps / ring pumps of equivalent power.(f) Use of electronic control devices such as Variable Frequency Control Drive allow to modifyvacuum boosters operating characteristics to conform to the operational requirements of the primevacuum pumps. Hence they can be easily integrated into all existing pumping set up to boost theirperformance.(g) Vacuum boosters don't have any valves, rings, stuffing box etc., therefore, do not demand regular maintenance.(h) Due to vapor compression action by the booster, the pressure at the discharge of booster (or inlet of backup pump) is maintained high, resulting in advantages such as low back streaming of prime pump fluid, effective condensation even at higher condenser temperatures and improvement of the backup pump efficiency.The Table below gives a rough estimate of how the boosters enhance the working vacuums of the processes when installed in combination with various types of industrial vacuum pumps currently used in the industry. They can effectively replace multistage steam ejectors, resulting in considerable steam savings and reduced loads on cooling towers. Mechanical Vacuum Boosters are versatile machines and their characteristics depend largely on backing pump. Various types of backing pump can be used, depending upon the system requirement and ultimate vacuum needs.However, the final vacuum is governed by the suitable selection of the backing pump and boosterarrangement. The table below gives a broad range of vacuum achieved with various backing pumps combinations.Vacuum Pump Expected vacuum Vacuum on installation Range of Booster (single stage)Single Stage Ejector 150 Torr 15 - 30 TorrWater Ejector 100 Torr 10 - 20 TorrWater Ring Pump 40 - 60 Torr 5 - 10 TorrLiquid Ring Pump 20 - 30 Torr 2 - 5 TorrPiston Pumps 20 - 30 Torr 2 - 5 TorrRotary Piston Pumps 0.1 Torr 0.01 TorrRotary Vane Oil Pump 0.01 - 0.001 Torr 0.001 - 0.0001 Torr.Everest ................ Leaders in Vacuum Booster Technology Boosters for Vacuum Process Everest Transmission January, 2005.For example, if a process is using water ring Pump, the estimated working vacuums would be of the order of about 670-710 mmHg gauge (90-50 mmHg abs.), largely depending on the water temperature and pump design. When a Booster is installed prior to the water ring pump, in series, the vacuum levels of the order of 5-10 Torr can be easily achieved. In a Multi-Stage booster installation, vacuum levels of the order of 0.5 Torr & better can easily be expected. Mechanical Boosters offer a completely dry pumping solution and do not add to any vapor load, unlike steam ejectors, and therefore, do not require large inter stage condenses. At low vacuums, higher pumping speeds are required to maintain the through-put, since the specific volume increases with the increase in vacuum. Vacuum boosters enhance the pumping speeds by about 3-10 times depending upon the selection by virtue of which one can expect higher process rates and through-puts. The drawbacks of steam ejector system such as sensitivity to motive fluid pressures and discharge pressure are overcome easily by the Mechanical Boosters, since the volumetric displacements/pumping speeds are insensitive to the inlet & outlet working pressures.Typical Booster Installation(1) Evaporator (2) Gauge (3) Condenser (4) Mechanical Booster(5) backup PumpEverest ................. Leaders in Vacuum Booster Technology Boosters for Vacuum Process Everest Transmission January, 2005.Calculating the Pump Capacity: -Based on the fundamental gas laws PV= RT, an expression can be derived for Volumetric Flow Rates required for pumping different vapors/gases. Based on the Mass flow rates one can estimate the pump capacity required.V = R . Tgas / P Q1/M1 + Q2/M2 ............. Qn/MnWhere V = Inlet Volume flow rate m3/hr.R = Universal gas Constant, 83.14 mbar m3/ Kgmol x KTgas = Gas/Vapor abs. Temp, in KP = Process Absolute Pressure in mbarQ1, Q2, Q3 = Gas / Vapor flow rate, in Kg/hr.M1 , M2 ,M3 = Molar mass, in Kg/mol. of gas /vapor.Booster Operation:Power Constraints restrict the total differential pressures across the booster. This demands to ensure the total differential pressure across the Booster must not exceed the rated limits. This can be ensured by any of the following means:-1.) Manual method:- Initially the fore pump is switched on until the required cut in pressure is achieved and there-after the booster is switched on.2.) Auto method:- Installation of mechanical By-pass arrangement across the booster or hydro kinematic drive or Variable Frequency Drive (VFD). In this arrangement, the booster and fore pump can be started simultaneously from atmosphere.Advantages of using Electronic Variable Speed Control DeviceElectronic A.C Variable Frequency Control Drives are most preferred devices used to regulate theBooster speed to match the varying load conditions of the process. These drives enhance the overall performance of the Boosters and offer various advantages for the trouble free operation.The major advantages are: -1. Booster can be started directly from atmosphere.Everest ................... Leaders in Vacuum Booster TechnologyBoosters for Vacuum Process Everest Transmission January, 2005.2. No need for separate pressure switch, by pass line or offloading valves.3. Considerable savings in power.4. Prevents over-heating of Boosters.5. Protects the Booster against overload and excessive pressures.6. Offers complete protection to motor against over voltage, under voltage, over current,Over-heating, ground fault.7. Eliminates the needs of separate starter and overload relays for the Motor.8. Automatically adjusts the speed of Booster between low and high range set giving highpumping speeds with relatively low input power.The Electronic Variable Frequency Control Drive is a microprocessor based electronic drive which is specially programmed to meet the demands of the Booster allowing it to operate directly from atmosphere along with suitable fore pump. Conventionally, Boosters can be started only after achieving fore vacuum in the range of 30 - 100 Torr, as they are not recommended for direct discharge into the atmosphere. Use of Pressure Switch, Hydro kinematic drive and by pass valves is necessary to prevent the overloading of the Booster. However with the installation of Electronic Variable Frequency Control Drive all the conventional methods can be bypassed since the drive is programmed to regulate the Booster speed automatically, keeping the load on motor within permissible limits. This allows the Booster to start simultaneously with backup pump. When the backup-pump and Booster are started the drive reduces the Booster speed to the pre-set levels and as the vacuum is created the Booster speed picks up, reaching the final pre-set speed, giving most optimum performance over the entire range. Since all the parameters are easily programmable, one can adjust the booster pumping speeds to match the system requirements easily and quickly. The drive limits the current to the motor and safeguards the motor against over voltage, under voltage, electronic thermal, overheat ground faults. i.e. protects the motor against all possible faults.External computer control over all aspects of booster performance is possible via RS485 serial interface built into the drive electronics. This enables the Booster to be integrated into any computer-controlled operating system.To know more about this site visit this site: http://www.everestblowers.com